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What makes an eco-label successful?

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DescriptionWhat makes an eco-label successful? In the last twenty years the number of eco-label programmes worldwide has grown from a dozen in the 1990’s to over 420 today. This parallels the recent rise of environmentalism, social responsibility and sustainability. But what makes an eco-label successful? And is a little effort to mitigate the environmental impact better than none at all, or should we be challenging companies to do better? Project: Success of eco-labels. Researchers: Dr Michaela Balzarova, Professor Magali Delmas, (UCLA, Institute of the Environment and Sustainability).Corporate AuthorLincoln UniversityPersonM. BalzarovaM. DelmasOrganisationLincoln UniversityFaculty of CommerceDate2013-2014Keywordseco-label programmesenvironmental productsenvironmental impactsustainable developmentresearchFilenameWhat makes an eco-label successful?SourceTransform 2013-2014, page 41.Item Reference0001153

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What makes an eco-label successful?